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High Competition Keywords And Ranking Algorithm

August 1, 2022
Case Study: Ranking for high competition keywords and ranking algorithm
Case Study: Ranking for high competition keywords and ranking algorithm
Keyword volatility
Keyword volatility

The Problem

For online gaming keywords, Google deployed different ranking algorithms to prevent from unlicensed gaming operators to rank for local search. 

The first discovery happened to Google UK search, where Google removed all affiliate websites from ranking into first page.

This specific clients are targeting gaming keywords in Malaysia and client’s ranking had very unstable ranking position despite proper content and link building.

The Solution

We drove lots of brand traffic and signals to build Google trust and stabalize the ranking as we notice top 5 ranking sites have much bigger brand search compared to lower bottom 5 ranking.

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