Crypto.com is a cryptocurrency exchange and platform based in Singapore. Since its inception in 2016, Crypto.com has been on a shopping binge across the global sports sector. Formula One, the UFC, Italy's Serie A, Paris St-Germain, and the NHL's Montreal Canadiens have all signed high-profile advertising deals with the platform, which also bought the Philadelphia 76ers' jersey sponsorship patch.
The Staples Center in Los Angeles, as mentioned earlier, is now actually the crypto.com Arena. The Crypto.com Arena has unquestionably earned a reputation for quality, having established itself as the World's Sports and Entertainment Center. Since Bruce Springsteen and the E Street Band's opening night concert on October 17, 1999, more than 76 million people have visited the AEG-owned and managed Crypto.com Arena to see an unrivaled lineup of premier concerts, sporting events, award shows, family entertainment, and other significant attractions.
The charitable efforts of Crypto.com Arena are part of AEG 1Community and its AEG Community Foundation. AEG 1Community strives to go beyond standard company boundaries to serve the communities in which it operates. Crypto.com Arena aspires to be a civic leader by aiming to promote the economic and social well-being of the areas in which it operates.
Over the previous 11 years, company-affiliated foundations and programs have provided more than $120 million in direct financial and in-kind support to charitable, community, and civic programs focusing on children and youth in the areas of education, the arts, and health and wellness.
After 22 years of operation, Staples Arena, the arena that houses the NBA's Lakers and Clippers, the NHL's Kings, and the WNBA's Sparks will change its name, according to arena owner AEG. Crypto.com is paying $700 million over 20 years to rename the building, according to a source familiar with the matter. Because the parties aren't publicly unveiling the specifics of what is thought to be the largest naming rights deal in sports history, the individual spoke on the condition of anonymity.